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Dior

Rouge Dior Ultra Rouge is one of those surprising revolutions that shake up the codes: it is the first lipstick that wears like an ink while being ultra-comfortable^. A simple idea lies behind a complex innovation with multiple virtues, including luminous colours with a semi-matte finish, incredible sensoriality and hydration for a 12-hour wear lipstick*.
  
^ At Dior
* Instrumental test carried out on 20 women