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Caring Company 2018/2019




GUTS is an independent brand from Hong Kong which brings products that combine living, design and vogue to the world. Being minimal, chic and delicate is always the notion of GUTS design. With 'less is more' being the philosophy that leads us, we believe that minimal design is the ultimate timeless trend. To ensure our products are people-oriented, we think in the users' shoes in order to comfort and satisfy. While the word ‘gÜt’ stands for ‘good’ in German, ‘guts’ means fearlessness and vitality in English. We wish to express our positivity and bravery through the brand name ‘GUTS’. GUTS enjoys designing and exploring, and aims at discovering more unknown in the future.