Sophie Mechaly borns in Paris, France. In 1995 she launched “PAUL & JOE” as a menswear company, naming it after her two sons, and the following year , launched her womenswear line. The designs in her fun filled collection are permeated with a relentless “JOIE DE VIVRE” (the joy of life), garnering PAUL & JOE a well earned reputation as the brand that best expresses today’s Parisian lifestyle. In 2002, PAUL & JOE BEAUTE, a cosmetics line that faithfully encapsulates the brand’s philosophy of ‘fun-loving sophistication’ is launched. PAUL & JOE BEAUTE features retro modern packaging that projects a unique presence. Every product possess luxurious texture and color that makes each application a pleasure for the skin. There are also limited edition, individually packaged items- ‘ Collection Sparkles’ – that are linked with that particular season’s fashion. All of these PAUL & JOE ideas originated in the rich imagination of Sophie Mechaly.