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SHU UEMURA - new spring/summer limited edition collection - kinu care glow up (orange yokocho)

SHU UEMURA - new spring/summer limited edition collection - kinu care glow up (orange yokocho)


shu uemura collaborates for the first time ever with prominent digital artist, hiro ando, who takes his inspiration from the city of tokyo to share neo-pop spirited designs in his inimitable style. for spring-summer 2024, hiro ando joins shu uemura to create a special collaboration: tokyo neighborhood-inspired shu shu tiger characters styled with onitsuka tiger. follow shu shu tiger as he strolls through tokyo with tokyo flare. cross from shibuya to asakusa matsuri, discover akihabara gaming and the luxurious omotesando. sample pop hues inspired by the trendy colours of 2024 spring / summer, paired with dimensional metallics and energetic neutrals. dive into the neo-tokyo-verse with shu shu tiger and discover your creative tokyo style makeup through the shu uemura x hiro ando limited edition collection.

shu uemura’s hybrid lip care-in color comes dressed in 2 limited-edition in tokyo-verse design. the juicy ringo red of asakusa blush and tantalizing mikan of orange yokocho are inspired by the japanese festival matsuri in asakusa. inspired by japan's fine premium silky material "kinu" and containing 74% lip caring essence, these two limited edition products provide lasting moisturizing care in refreshing brights colors. let the captivating hinoki-inspired scent unwind your mind and pamper your lips in a radiant juicy glow and let your beauty shine in tokyo-verse style this summer.

shu uemura, a pioneering make-up artist from Tokyo. As the definitive professional make-up artist brand, Shu Uemura has designed its store as interactive artist studios to share beauty knowledge with customers. The brand’s iconic products include cleansing oil, hard formula, rouge unlimited and foundations tailor-made for Asian skin.
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