sum in Korean means ‘to breathe’; ‘:’ is a symbol of breath and awakening; 37° represents the optimal temperature for the human body and for the natural process of yeast fermentation to occur.

su:m37° is the subsidiary of LG Household & Health Care, and is the first naturally-fermented cosmetics range, adopting a formula that pioneers the concept of skin rejuvenation using organic yeast. The safe and gentle products are highly sought after by Asian women who admire Clean Beauty.