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su:m37°

su:m37°, the first naturally-fermented skin-care brand in Korea, now grand-launched in SOGO Tsim Sha Tsui! "su:m" in Korean means "to breathe; "37°" represents the optimal temperature for the human body and for yeast fermentation to occur. Through 365 days of natural fermentation process, more than 80 kinds of natural plants are extracted as pure active ingredients. su:m37° iconic product, Secret Essence, is even known as the "Fairy Water" in Korea. Let's unveil the rejuvenating "Clean Beauty" power of nature for moisturizing and flawless "Glass Skin".