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Caring Company 2018/2019

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Caring Company 2018/2019

SHOP DETAILS

Eikowada

4/F
Sports, Café
Location Shop 17, 4/F
Phone 2831 4858
SOGO VISA Platinum Card 5% Cash Rebate (Details)
4,520 10
Creation of Eikowada
When snowboarding was introduced to Japan in 1990, Paul decided to create a brand for Japanese & Asian nowboarders. Thus in 1993, Eikowada was born.
 
Little was known of an interesting story behind the brand name Eikowada. When Paul Goldstein (the former of KILLY (Jean-Claude Killy) & NEVICA) had the idea to make snowboard clothing for the Asia market, he wanted the brand name to be different from the other brands that he had created. Since snowboarding was introduced to Japan and gaining an interest there, Paul decided that the brand name should be Japanese sounding. He finally decided on the name “Eikowada”. Besides, the initials “EW” represented the idea of “East meeting West ” that symbolized the partnership of Mike & Paul, where Eastern tailoring meets Western designs and thoughts.

* This Floor Plan is for reference only.

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4/F