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About SOGO Rewards Programme
SOGO Rewards means more than what it carries. It all begins from an idea - Mizuhiki, the traditional Japanese twine that is tied in knots to decorate a gift. A symbol of affection, warmth, and togetherness, that's what SOGO Rewards is for you.
As our valued members, you'll be inspired and delighted with an array of lifestyle rewards and privileges beyond your expectation.
Membership Privileges
Each membership tier is named after a flower with an auspicious meaning in the Japanese culture.
TSUBAKI (Camellia) Tier represents sincerity and passion. 
AJISAI (Hydrangea) Tier represents unity and happiness. 
KIKU (Chrysanthemum) Tier represents purity and longevity.TSUBAKI Tier
AJISAI Tier
KIKU Tier
How to Join
How to Join
Sign up through mobile app for free
How to Join
Accumulative spending of HK$20,000 in the past 365 Days
How to Join
Accumulative spending of HK$60,000 in the past 365 Days
Membership Validity
Validity
Permanent
Validity
12 months
Validity
12 months
Join Us
Join Us
Sign up for FREE to earn 2,000 Bonus Points
Join Us
Upgrade to earn 5,000 Bonus Points
Join Us
Upgrade to earn 10,000 Bonus Points
POINTASTIC Rewards
POINTASTIC Rewards
POINTASTIC Rewards
POINTASTIC Rewards
Merchants Year-round Shopping Privileges
Merchants Year-round Shopping Privileges
Merchants Year-round Shopping Privileges
Merchants Year-round Shopping Privileges
Birthday Delights
Birthday Delights
Earn 2X Bonus Points upon accumulative spending of HK$2,000 or above during birthday month (max. 100,000 points)
Birthday Delights
1,000 Bonus Points + Earn 2X Points upon purchase during birthday month (max. 100,000 points)
Birthday Delights
1,000 Bonus Points + Earn 3X Points upon purchase during birthday month (max. 600,000 points)
Member Events
Member Events
Member Events
Member Events
Exclusive Event Invitations
Exclusive Event Invitations
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Exclusive Event Invitations
Exclusive Event Invitations
Dining Offer
Dining Offer
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Dining Offer
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Dining Offer
Enjoy 10% discount at
Wa San Mai
YURI Beauty Card
HIMAWARI Parent Club Card
YURI Beauty Card
In Japan, Yuri, known as Lily, denotes a woman's beauty. There is even a Japanese saying, "She sits and stands a peony and walks a lily".
YURI Beauty Card is a supplementary beauty card designed to reveal your beauty from the inside out.
How To Join?
Accumulative spending of HK$5,000 at beauty merchants in the past 365 days.
Beauty Privileges
- ※ 3,000 Points welcome offer
- ※ 2X Bonus Points for designated beauty fairs
- ※ Year-round shopping and service privileges from beauty merchants
- ※ Exclusive invitation to beauty events
HIMAWARI Parent Club Card
Himawari is the Japanese word for sunflower, seen as flower of summer in Japan. It blooms with warmth and hope like the sun, like a parent's love and care for their children.
HIMAWARI Parent Club Card features a range of amazing privileges to let you and your kids enjoy family time to the fullest.
How To Join?
Register for FREE to join as
HIMAWARI Parent Club member
Parent Club Privileges
- ※ Designated welcome gift
- ※ Exclusive shopping privileges at Kids' Fashion & Toys Department
- ※ Invitation to private events and activities for parents and children
Rewards
Earn Points for Unlimited Rewards
Rewards Dollar
Convert points into Rewards Dollar as cash which can be used as cash at over 1,000 participating counters atSOGO Causeway Bay store and SOGO Kai Tak store.
Every 200 SOGO Rewards points = 1 Rewards Dollar = HK$1
POINTASTIC
Redeem fabulous POINTASTIC Rewards from time to timeeGift Certificate
Redeem SOGO eGift Certificate with SOGO Rewards Points anytime, anywhereExclusive Offers
Member can enjoy time-limited privilege offer as exclusive offer, special discount and more
From now until 28/7/2025, SOGO Rewards members are cordially invited to visit Miss Dior Café Pop-up store to enjoy a series of shopping privileges:
- Discover your Miss Dior perfect match through “Miss Dior Love Story Quiz”. Upon completion of the service, members can receive a Dior Beauty Trial Sample Kit (Worth$161)
- Enjoy a Tea Set including savory and sweet French delights upon purchase of designated amount
Miss Dior Café Pop-up store
G/F SOGO Causeway Bay store
Terms and Conditions:
- Promotion Period: 8/7 - 28/7/2025.
- SOGO Rewards members should present the membership card on mobile app/WeChat Mini Program to enjoy the designated privileges.
- Each member can enjoy the above offers once only.
- The afternoon tea experience is subject to availability.
- All gifts available while stocks last.
- In case of any disputes, SOGO Hong Kong Company Limited and Parfums Christian Dior reserve the final right of decision.
Australian made and crafted by hand, the most premium collection Heritage by Sealy is now at SOGO. Let’s explore our exclusive range of new Australian mattress models and experience unparalleled sleeping comfort in person.
From now until 22/7/2025, SOGO Rewards members can enjoy the following exclusive offer at Sealy Mattress counter:
- Enjoy 12X SOGO Rewards points upon any purchase on selected mattress.
- Get a free CoolBreeze pillow & All Seasons quilt upon any purchase on selected mattress.
- Enjoy extra 12% off upon any purchase on mattress & bedframe bundles.
Sealy Mattress
9/F SOGO Causeway Bay store
Terms and Conditions:
- Promotion period: 8/7 – 22/7/2025
- SOGO Rewards members should present the membership card on mobile app/WeChat mini program to enjoy the designated privileges.
- Basic SOGO Rewards point(s) and 11X extra point(s) will be earned based on the eligible spending amount.
- All products are available while stocks last.
- In case of any disputes, SOGO Hong Kong Company Limited and the participating merchant reserve the final right of decision.
Terms And Conditions
SOGO Rewards Programme Terms & Conditions
