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About SOGO Rewards Programme

SOGO Rewards means more than what it carries. It all begins from an idea - Mizuhiki, the traditional Japanese twine that is tied in knots to decorate a gift. A symbol of affection, warmth, and togetherness, that's what SOGO Rewards is for you.

As our valued members, you'll be inspired and delighted with an array of lifestyle rewards and privileges beyond your expectation.

Membership Privileges

Join as our member for free! Simply download the SOGO Rewards Mobile Application and complete the registration procedure.
Each membership tier is named after a flower with an auspicious meaning in the Japanese culture. 

 TSUBAKI (Camellia) Tier represents sincerity and passion.  AJISAI (Hydrangea) Tier represents unity and happiness. 
 KIKU (Chrysanthemum) Tier represents purity and longevity.

 

TSUBAKI Tier

AJISAI Tier

KIKU Tier

How to Join

How to Join

Sign up through mobile app for free

How to Join

Accumulative spending of HK$20,000 in the past 365 Days

How to Join

Accumulative spending of HK$60,000 in the past 365 Days

Membership Validity

Validity

Permanent

Validity

12 months

Validity

12 months

Join Us

Join Us

Sign up for FREE to earn 2,000 Bonus Points

Join Us

Upgrade to earn 5,000 Bonus Points

Join Us

Upgrade to earn 10,000 Bonus Points

POINTASTIC Rewards

POINTASTIC Rewards

POINTASTIC Rewards

POINTASTIC Rewards

Merchants Year-round Shopping Privileges

Merchants Year-round Shopping Privileges

Merchants Year-round Shopping Privileges

Merchants Year-round Shopping Privileges

Birthday Delights

Birthday Delights

Earn 2X Bonus Points upon accumulative spending of HK$2,000 or above during birthday month (max. 100,000 points)

Birthday Delights

1,000 Bonus Points + Earn 2X Points upon purchase during birthday month (max. 100,000 points)

Birthday Delights

1,000 Bonus Points + Earn 3X Points upon purchase during birthday month (max. 600,000 points)

Member Events

Member Events

Member Events

Member Events

Exclusive Event Invitations

Exclusive Event Invitations

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Exclusive Event Invitations

Exclusive Event Invitations

Dining Offer

Dining Offer

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Dining Offer

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Dining Offer

Enjoy 10% discount at
Wa San Mai

 

YURI Beauty Card
HIMAWARI Parent Club Card

YURI Beauty Card

In Japan, Yuri, known as Lily, denotes a woman's beauty. There is even a Japanese saying, "She sits and stands a peony and walks a lily".
YURI Beauty Card is a supplementary beauty card designed to reveal your beauty from the inside out.

How To Join?

Accumulative spending of HK$5,000 at beauty merchants in the past 365 days.

Beauty Privileges

  • ※ 3,000 Points welcome offer
  • ※ 2X Bonus Points for designated beauty fairs
  • ※ Year-round shopping and service privileges from beauty merchants
  • ※ Exclusive invitation to beauty events

HIMAWARI Parent Club Card

Himawari is the Japanese word for sunflower, seen as flower of summer in Japan. It blooms with warmth and hope like the sun, like a parent‭'‬s love and care for their children.

HIMAWARI Parent Club Card features a range of amazing privileges to let you and your kids enjoy family time to the fullest.

How To Join?

Register for FREE to join as
HIMAWARI Parent Club member

Parent Club Privileges

  • ※ Designated welcome gift
  • ※ Exclusive shopping privileges at Kids' Fashion & Toys Department
  • ※ Invitation to private events and activities for parents and children

Rewards

Earn Points for Unlimited Rewards

Members can earn 1 Basic Point for every HK‭$‬1 spent in SOGO. Points can be redeemed for Rewards Dollar, SOGO eGift Certificate, POINTASTIC Rewards and other exclusive privileges.

Dior: Miss Dior Café Pop-up store has arrived at SOGO Causeway Bay store!

From now until 28/7/2025, SOGO Rewards members are cordially invited to visit Miss Dior Café Pop-up store to enjoy a series of shopping privileges:

  • Discover your Miss Dior perfect match through  “Miss Dior Love Story Quiz”. Upon completion of the service, members can receive a Dior Beauty Trial Sample Kit (Worth$161)
  • Enjoy a Tea Set including savory and sweet French delights upon purchase of designated amount

 

Miss Dior Café Pop-up store

G/F SOGO Causeway Bay store

 

Terms and Conditions:

  • Promotion Period: 8/7 - 28/7/2025.
  • SOGO Rewards members should present the membership card on mobile app/WeChat Mini Program to enjoy the designated privileges.
  • Each member can enjoy the above offers once only.
  • The afternoon tea experience is subject to availability.
  • All gifts available while stocks last.
  • In case of any disputes, SOGO Hong Kong Company Limited and Parfums Christian Dior reserve the final right of decision.
Sealy: Australian-Made Mattresses - Exclusive Launch Offer 

Australian made and crafted by hand, the most premium collection Heritage by Sealy is now at SOGO. Let’s explore our exclusive range of new Australian mattress models and experience unparalleled sleeping comfort in person.
 

From now until 22/7/2025, SOGO Rewards members can enjoy the following exclusive offer at Sealy Mattress counter:

  • Enjoy 12X SOGO Rewards points upon any purchase on selected mattress.
  • Get a free CoolBreeze pillow & All Seasons quilt upon any purchase on selected mattress.
  • Enjoy extra 12% off upon any purchase on mattress & bedframe bundles.


Sealy Mattress
9/F SOGO Causeway Bay store


Terms and Conditions:

  • Promotion period: 8/7 – 22/7/2025
  • SOGO Rewards members should present the membership card on mobile app/WeChat mini program to enjoy the designated privileges.
  • Basic SOGO Rewards point(s) and 11X extra point(s) will be earned based on the eligible spending amount.
  • All products are available while stocks last.
  • In case of any disputes, SOGO Hong Kong Company Limited and the participating merchant reserve the final right of decision.

 

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