Vivienne Westwood began designing in 1971 along with her then partner Malcolm McLaren in London. At the time they used their shop at 430 Kings Road, London, to showcase their ideas and designs. With their changing ideas of fashion came the change of not only the name of the shop but also the décor. It was in 1976 when Westwood and McLaren defined the street culture of Punk with Seditionaries.
1989 was the year that Vivienne met Andreas Kronthaler, who would later become her husband, as well as Creative Director of the brand. In 2004 the Victoria & Albert museum, London, hosted a Vivienne Westwood retrospective exhibition to celebrate her then 34 years in fashion. In 2006, her contribution to British Fashion was officially recognised when she was appointed Dame of the British Empire by Her Majesty, Queen Elizabeth II, and in 2007 was awarded the ‘Outstanding Achievement in Fashion’ at the British Fashion Awards in London.