From 1/7 to 31/8/2025, SOGO will bring you an exciting Japanese summer festival experience. The Causeway Bay and Kai Tak stores will turn into lively festival venues filled with traditional sights, sounds, and tastes. Walk through a bamboo grove decorated with wind chimes, take photos in a beautiful yukata, and enjoy a thrilling virtual fireworks show—every corner will be full of Japanese summer vibes. You can also discover a wide variety of festive food and products, letting you enjoy an authentic summer festival without traveling abroad. Plus, spend $1,000 or more to receive a $100 cash coupon to make your festival trip even more rewarding.

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