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shu uemura - hard formula hard 10
shu uemura hard formula hard 10 eyebrow pencil brings professional makeup artistry directly to your routine. building on the success of the classic hard 9, this new generation formula is upgraded to deliver 36-hour no-transfer wear.
the hard wax complex is melt-resistant up to 50°c, ensuring your brows remain smudge-proof, waterproof, and sebum-resistant throughout the day.
the oil-activated formula now features a blend of rice bran wax and jojoba seed oil. this mix provides a smoother glide and a highly controllable color payoff that interacts naturally with the oils on your skin. designed to mimic the flow of real brow hair, it allows for versatile expression with precision up to 0.1mm.
for the first time, you can maintain the iconic naginata-shaped tip—inspired by the traditional samurai polearm—without visiting a counter. our exclusive at-home naginata shaper is a beginner-friendly tool that lets you safely master the artist gesture, keeping your pencil razor-sharp for clean, hair-by-hair definition.
available in 13 asian-fitting shades, including two new universal tones, hard formula hard 10 honors Mr. Shu Uemura's legacy of precision. it gives you the tools to achieve the perfect 10 brow with quiet confidence and lasting results.
SHU UEMURA
The japanese art of beauty founded and named after legendary japanese make-up artist and beauty pioneer, shu uemura breaks all boundaries in beauty creation. developed on the founder’s philosophy that beautiful makeup starts with beautiful skin. conveying a uniquely Japanese sensitivity towards beauty: from unimaginable creativity, producing high-quality products and crafted-in-japan quality tools, while expressing its Japanese heritage with modernity.
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Standard Local Delivery
In normal circumstances, you will receive SMS with confirmed delivery date within 3 working days from the date of order. Goods would be delivered within 7 working days^.
If a single order includes products in different categories, we may deliver the products on different dates.
Pick-up at SOGO Kai Tak Store
It is only applicable to selected beauty brands and freshmart goods only, excluding frozen food. Please refer to the individual item pages for details.
When your payment is successful, system will send a confirmation email with pick-up number and period to your registered email address. Goods would be ready for pick-up within 4 working days^ from the date of order. To pick up the order, please present the pick-up number code for collection.
Mainland China Delivery
It is only applicable to selected beauty brands, babies' & kids’ and other designated goods only. Please refer to the individual item pages for details.
After the shipping fee is settled, you will be notified with S.F. Express tracking number by email in 3 working days. Once you receive the tracking number, please visit SFHK official website, input the tracking number and upload recipient identification documents for customs clearance within 5 calendar days.
After customs clearance is completed, S.F. Express will contact you for settling the tax payment before the delivery. You need to pay S.F. Express for the related 13%-50% tax rate and the actual amount is subject to China Customs’ final decision. The parcels will then be delivered to you once the tax payment is settled.
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^ the confirmed delivery date subject to the actual situation (including but not limited to inventory, transportation, logistics, etc.)
